Tuesday, August 28, 2012

Joe Kutchera: A New Wave of Digital Entrepreneurs in Latin America

August 27, 2012 | by Joe Kutchera

eMarketer projects that between 2012 and 2016, Latin America will be one of the world’s fastest-growing regions for online advertising spending, growing from $3.62 billion in 2012 to $7.68 billion in 2016, a 112 percent increase in just four years.

Yet, legacy monopolies like Televisa, creator of many of the world’s most popular telenovelas along with its competitor TV Azteca, still dominate media spending, where 56 percent of advertising dollars go toward broadcast television while only 10 percent goes toward digital advertising.

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